FUJIFILM GFX100RF - Black

Our thoughts:

'The GFX100RF is a dream camera for photographers who love the look and feel of classic rangefinders but want the power of medium format digital imaging. The Aspect Ratio dial is a unique and welcome addition, giving instant access to iconic film-inspired framing options. We’re also big fans of the built-in ND filter, which adds a level of creative freedom usually reserved for interchangeable lens cameras. Fujifilm’s Film Simulation modes continue to impress, making this a go-to for photographers who want timeless images straight out of the camera. If you're looking for a compact yet powerful camera with a stunning retro design, the GFX100RF is an absolute winner.'

Product Description:

The Fujifilm GFX100RF takes the imaging excellence of the GFX System and places it into the most compact body to date, offering an everyday carry medium format camera that delivers exceptional image quality and control. With a 102MP GFX sensor, 16-bit colour depth, and a base ISO of 80, it provides superb dynamic range, colour accuracy, and noise control.

This fixed-lens masterpiece is paired with a 35mm equivalent lens (28mm full-frame equivalent), ideal for street, landscape, and documentary photography. A built-in four-stop ND filter allows for smooth long exposures and creative depth of field control, even in bright conditions. The weather-sealed body ensures durability in challenging environments, while the high-resolution 5.76M-dot EVF provides a crisp, clear view.

A unique Aspect Ratio dial offers instant access to nine classic image formats, including 1:1, 4:3, and panoramic 65:24, inspired by Fujifilm’s rich history of film photography. The camera also features 20 Fujifilm Film Simulation modes, allowing photographers to achieve a beautiful, film-like aesthetic straight out of the camera.

Weighing just 735g, the GFX100RF is the lightest and most compact GFX camera yet. Powered by X-Processor 5 with AI-enhanced subject tracking, its fast and accurate autofocus makes it a perfect companion for both stills and video. With DCI 4K/30p recording, Wi-Fi/Bluetooth connectivity, and SSD support, the GFX100RF is a modern powerhouse packed into an elegantly designed body.

Key Features:

• 102MP GFX Sensor – 70% larger than full-frame for stunning detail and colour.
• Fixed 35mm lens (28mm full-frame equivalent) – Sharp optics for versatile compositions.
• Compact & Lightweight (735g) – The most portable GFX camera ever.
• Built-in ND Filter – Four stops of exposure reduction for creative flexibility.
• Aspect Ratio Dial – Nine image formats inspired by Fujifilm’s film heritage.
• Film Simulation Modes – 20 in-camera looks for classic colour rendering.
• X-Processor 5 with AI AF – Fast and precise autofocus with subject tracking.
• High-Resolution EVF – 5.76M-dot OLED viewfinder for precise framing.
• DCI 4K/30p Video – High-quality recording with excellent dynamic range.
• Weather-Sealed Body – Reliable performance in harsh conditions.

Why Hire the Fujifilm GFX100RF?

The Fujifilm GFX100RF is perfect for photographers wanting medium format quality in a portable and stylish body. Whether you’re capturing street photography, landscapes, architecture, or documentary work, this camera delivers outstanding detail and colour fidelity. The fixed-lens design removes the need for multiple lenses, making it an excellent travel companion. Hiring the GFX100RF is the best way to experience high-end image quality without the upfront investment, allowing you to test its capabilities before purchasing or use it for special projects.