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  1. Cameras
  2. Mirrorless & DSLR
  3. Sony
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Hire Sony a7 IV

The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. 

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Our thoughts

'The a7 IV is an impressive step forward for Sony’s a7 series, boasting excellent image quality and solid 4K video capabilities. This is a camera that feels both accessible and professional, with helpful tools like Real-time Eye AF and a flip-out screen for dynamic shooting. The addition of S-Cinetone is a fantastic perk for video enthusiasts wanting cinematic footage without extra grading. Compact and robust, it’s a camera ready to handle anything you throw at it—perfect for photographers and filmmakers alike.'


Product Description:

The Sony a7 IV is a versatile hybrid camera that combines high-resolution photography and advanced video features in one compact body. Equipped with a 33MP full-frame sensor, the a7 IV captures stunningly detailed images with a rich dynamic range. Its BIONZ XR processor ensures fast performance, while the camera’s Real-time Tracking and Eye Autofocus provide reliable focus for moving subjects, making it perfect for both stills and video.

For videographers, the a7 IV delivers impressive 4K video at 60fps, utilizing full pixel readout and no binning, which results in clear, high-quality footage with vibrant color depth. Additional features include S-Cinetone color profile, offering a cinematic look straight from the camera. The body’s ergonomic design includes a vari-angle touchscreen, allowing for flexible shooting angles and smooth navigation.

The a7 IV also supports dual card slots compatible with CFexpress Type A and SD cards, giving flexibility in media management. Its compact yet robust design is dust- and moisture-resistant, built to handle tough shooting environments. With high connectivity options, including USB-C, Wi-Fi, and HDMI, it’s easy to integrate into any workflow.

Key Features:

  • 33MP Full-Frame Sensor: High-resolution photography with excellent low-light performance.
  • 4K Video Recording at 60fps: Cinematic 4K footage with full pixel readout.
  • Advanced Autofocus System: Real-time Tracking and Eye AF for humans, animals, and birds.
  • S-Cinetone Color Profile: Instant cinematic color grading without post-processing.
  • Dual Card Slots: Compatible with CFexpress Type A and SD cards.
  • Weather-Sealed Build: Built for tough environments with dust- and moisture-resistance.

Why Hire the Sony a7 IV?

The Sony a7 IV is the ideal rental for those looking for a hybrid camera that can handle both professional-level photography and videography. Its advanced autofocus, versatile 4K video capabilities, and intuitive handling make it perfect for creatives tackling a range of projects, from weddings and events to documentary work. Hiring the a7 IV provides the opportunity to explore Sony’s latest innovations without the commitment of a full purchase, letting you capture high-quality results with ease.

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Introducing Sony a7 IV

Description Quantity
BC-QZ1 Battery Charger1
AC Adaptor AC-UUE121
USB C - A Cable1
NP-FZ100 Battery2
A7 IV Neck Strap (with 4 Plastic components attached)1
Mains Lead (for Battery Charger)1
Mains Lead (for Power Adapter)1
SD UHS-II Reader/Writer1
64gb SDXC 300mb/s U3 V90 Memory Card (in camera)1
Metal strap clip with plastic cover (attached to camera)2
Rubber Port Cover (attached to Camera)4
E Mount Body Cap1
iM2100 Black Flight Case1
USB Drive (Containing user manual)1
Power
Memory
Lighting
Audio
Filtration
Other

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Aaron is a photographer that excels at a variety of genres – everything from street and landscapes to live music. Following an unfortunate incident in Paris, he was left without a lens for an upcoming project, with very little time to obtain one!

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