Hire Sony FE 24-70mm F2.8 GM

Our thoughts

'Boasting a constant maximum aperture of f/2.8 and exceptional sharpness, this lens effortlessly supersedes its sibling, the Sony FE 24-70mm F4 ZA OSS. Whichever camera from Sony’s phenomenal a7 range you choose, this lens guarantees to deliver outstanding imagery. Although it lacks optical image stabilisation, it’s widely respected for its fast standard zoom capability with a large aperture of f2.8 throughout the zoom range. With its dust and moisture resistant design, it’s also a sturdy companion for shoots in challenging environments.'  

Key Features of the Sony FE 24-70mm F2.8 GM Lens

• Standard Zoom Performance: With its constant F2.8 aperture, this lens can fully utilise the performance potential of both current and future high-resolution camera bodies. 
• Brightness and Speed: Maintain low-light capability or action-stopping shutter speeds without compromising on image quality, thanks to the F2.8 aperture across all focal lengths.
• Fast and Precise Focusing: Benefit from the Direct Drive SSM (DDSSM), which minimises unwanted movement and enhances autofocus operation speed. It's smooth and quiet, ideal for both movies and stills. 
• Professional Control: The lens comes equipped with a focus mode switch, focus hold button, and zoom lock switch to suit a wide range of shooting situations. 
• G Master Series: As part of this series, the Sony FE 24-70mm F2.8 GM lens offers an unrivalled blend of extremely high resolution and softly dissolving background bokeh.

In-Depth Analysis

Regardless of your chosen focal length, the Sony FE 24-70mm F2.8 GM maintains a bright, fast F2.8 aperture, offering the flexibility to keep exposure settings constant throughout the zoom range. This ensures the ability to maintain low-light capabilities or action-stopping shutter speeds, delivering consistently superior image quality.

One of the standout features of this lens is its precise focus at incredible speeds. The lens utilises Direct Drive SSM (DDSSM), minimising unnecessary motion while refined algorithms enhance autofocus operation speed. The result? An autofocus system that's smooth and quiet, making it as well-suited to video as it is to stills. 

The Sony FE 24-70mm F2.8 GM lens is also packed with professional control features. These include a focus mode switch, a focus hold button, and a zoom lock switch, all of which provide adaptable and responsive control for a wide range of shooting scenarios. 

As a part of Sony's prestigious G Master series, this lens takes imaging and expression to new heights. Expect a captivating blend of ultra-high resolution and the ability to create beautiful bokeh in the background. Its build quality ensures resilience with a dust and moisture.

Super ED and ED (Extra-Low Dispersion) glass elements combat chromatic aberration, resulting in stunning sharpness and contrast. The XA (Extreme Aspherical) element with 0.01 micron surface precision prevents flare and ghosting, further enhancing image quality.

Notably, this lens also comes with Sony's Nano AR Coating, which suppresses reflections to improve clarity, even in bright or backlit situations. It supports the broad zoom range and minimum focus distance, enabling you to capture every detail in sharp focus. The manual focus feature also allows for precise control over your shots.

Why Hire the Sony FE 24-70mm F2.8 GM Lens?

The Sony FE 24-70mm F2.8 GM lens offers a blend of performance, versatility, and control that is difficult to match. For those looking for exceptional image quality and professional control, this lens is undoubtedly an excellent choice.

The robust build quality, dust and moisture resistant design, flare and ghosting reduction, Super ED glass, and fast shutter speeds all work in harmony to deliver ultimate performance and spectacular image quality.