Product announcements, updates on the industry, customer case studies and more.
General News
19 November 2024
Sony launches a1 II and FE 28-70mm F2 GM lens
After months of speculation, Sony has today launched a successor to its flagship camera, the a1. The Sony a1 was revealed via livestream, and promises multiple improvements over its predecessor, alongside a brand new lens, the Sony FE 28-70mm F2 GM.
We Won Best Rental House at the Pro Moviemaker GOTY Awards 2024!
As we head into the festive season, we're absolutely delighted to announce that we've won 'Best Rental House' at the Pro Moviemaker Gear of the Year awards.
Fujifilm has today announced a brand new camera in its X series, the Fujifilm X-M5. Aimed squarely at content creation, Fujifilm calls it "it’s the perfect companion to record everyday life."
We're delighted to announce that we are once again on the shortlist at the Photography News Awards. These awards are voted exclusively by customers like you, and we always feel that makes them more important than general industry gongs!
Blackmagic Design Introduces the Blackmagic PYXIS Monitor: A Versatile HDR Touchscreen for Cinematic Camera Control
The new Blackmagic PYXIS Monitor offers a 5" HDR touchscreen, full camera control, and multiple mounting options for ultimate flexibility with Blackmagic PYXIS and URSA Cine cameras. Available soon.
Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!
Yes, we know, we always do this, but that doesn't make it any less worth shouting about! At Hireacamera, Sundays and Bank Holidays are always free, so when a Bank Holiday weekend comes around you'll always get a great deal.
Have you ever wanted to be part of an award winning, industry leading company but want to be more than just a number? Do you want to feel like you can make a difference? If you’ve answered yes to these questions then this could be the opportunity for you!
It's only been a few weeks since Christmas and New Year, but here at Hirecamera we've already got a good reason to get the party poppers out again! We're delighted to announce that we've won Best Specialist Service Provider at the Photography News Awards 2023.
What a prolific year for Sigma! Once considered nothing more than a 'budget' alternative to first party manufacturers, Sigma has long-since shed that moniker.
Another year down, another award-winning run for Panasonic - namely Tipa's 'best full frame expert camera' and NAB show's award of excellence for the Panasonic Lumix S5II.
Fujifilm continues to push the envelope. Ending 2022 in an extremely strong position having recently launched the Fujifilm X-T5, Fujifilm had already bolstered its X series product line earlier that year with the X-H2 and X-H2S respectively
Regular hirer Jonny Gios recently returned from Iceland and was kind enough to provide some of his best shots along with a few words about his trip. There are some absolutely stunning images here, so cosy up with a coffee and join us as we enjoy the best that Iceland has to offer.
Lucas Johnson Faustino takes the Sony 85mm F1.4 GM II for a spin
When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.
Canon EOS R5 Mark II Now Available for Hire at Hireacamera
The Canon EOS R5 Mark II is now available for hire, offering a 45MP full-frame sensor, 8K video, and advanced autofocus. Perfect for both photography and video projects. Pair with the optional battery grip for extended video recording.
The Canon EOS C400 is a highly versatile 6K full-frame camera designed for cinematic production, live broadcasts, and virtual content creation. Featuring a 6K BSI sensor, 16 stops of dynamic range, triple base ISO, and advanced autofocus, this camera delivers exceptional quality across a variety of professional workflows.
Rent the SIGMA 28-105mm F2.8 DG DN | Art Lens - Now Available!
Discover the versatile SIGMA 28-105mm F2.8 DG DN | Art lens now available for rental at Hireacamera. Perfect for photographers and videographers, this high-performance lens offers exceptional clarity and portability. Hire it today and capture stunning shots!
Introducing the Nikon NIKKOR Z 28-135mm f/4 PZ: Soon Available for Hire at Hireacamera!
Exciting news for photographers and videographers! Nikon has just announced the new NIKKOR Z 28-135mm f/4 PZ lens, designed for versatility and precision across photo and video applications. Soon to be available for hire on Hireacamera.
Lucas Johnson Faustino takes the Sony 85mm F1.4 GM II for a spin
When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.
Coming Soon: FUJINON XF500mmF5.6 and XF16-55mmF2.8 from FUJIFILM Available for Hire
Soon available at Hireacamera, the FUJINON XF500mmF5.6 R LM OIS WR and XF16-55mm F2.8R LM WR II lenses are the perfect combination of power, versatility, and performance. Read on for key features and reasons to hire these lenses.
Rent the SIGMA 28-105mm F2.8 DG DN | Art Lens - Now Available!
Discover the versatile SIGMA 28-105mm F2.8 DG DN | Art lens now available for rental at Hireacamera. Perfect for photographers and videographers, this high-performance lens offers exceptional clarity and portability. Hire it today and capture stunning shots!
Sony FE 85mm F1.4 GM II Now Available for Hire at Hireacamera
The new Sony FE 85mm F1.4 GM II lens is in stock and ready to hire! Experience stunning bokeh, high-resolution imagery, and fast autofocus in a compact, lightweight design.
Fujifilm is revolutionizing the medium format camera market with the GFX100S II, making high-end photography more accessible. This latest model boasts a giant sensor that delivers exceptional image quality and detail, rivaling far more expensive systems.
Canon Introduces the RF 28-70mm F2.8 IS STM: A Compact, Versatile Zoom Lens for Creative Photographers
Discover Canon’s RF 28-70mm F2.8 IS STM lens, offering a fast aperture, stunning image quality, and 5.5-stop image stabilization in a lightweight, portable design. Perfect for portraits, travel, and low-light photography.
Nikon Introduces the NIKKOR Z 50mm f/1.4: A Fast, Versatile Prime for the Nikon Z System
Discover Nikon's NIKKOR Z 50mm f/1.4, a lightweight, fast prime lens for the Nikon Z system. With an f/1.4 aperture, it's perfect for portraits, landscapes, and video, offering stunning bokeh and sharpness.
Just announced - SIGMA Unveils Versatile 28-105mm F2.8 DG DN | Art Lens
SIGMA has raised the bar once again with the launch of its new 28-105mm F2.8 DG DN | Art lens, offering photographers and videographers a versatile and portable solution for full-frame mirrorless systems.
Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!
NEWS: Sigma Announces 60–600mm F4.5-6.3 DG OS HSM S for E & L Mount
The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is a high-power ultra-telephoto zoom lens exclusively for full-frame mirrorless cameras with a unique 10x focal length.
Lucas Johnson Faustino takes the Sony 85mm F1.4 GM II for a spin
When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.
Canon EOS R5 Mark II Now Available for Hire at Hireacamera
The Canon EOS R5 Mark II is now available for hire, offering a 45MP full-frame sensor, 8K video, and advanced autofocus. Perfect for both photography and video projects. Pair with the optional battery grip for extended video recording.
Spotlight on the Sony FX3 Cinema Camera – Why It’s a Top Choice for Hire
The Sony FX3 Cinema Camera bridges the gap between mirrorless video cameras and full-fledged cinema cameras, making it ideal for filmmakers transitioning into cinema production. With professional-grade features like 4K 120p recording, advanced autofocus, and a compact design, the FX3 is perfect for any videography project. Available to hire now.
The Canon EOS C400 is a highly versatile 6K full-frame camera designed for cinematic production, live broadcasts, and virtual content creation. Featuring a 6K BSI sensor, 16 stops of dynamic range, triple base ISO, and advanced autofocus, this camera delivers exceptional quality across a variety of professional workflows.
Product Spotlight: Sony a7S III – Mastering Low-Light Cinematography
The Sony a7S III offers unparalleled low-light performance and 4K video recording at up to 120fps, making it an ideal choice for filmmakers and content creators. With advanced real-time autofocus, dual card slots, and a compact, lightweight design, this camera delivers exceptional cinematic quality. Find out more about the camera in our Product Spotlight.
Product Spotlight: Canon EOS C70 – The Compact Cinema Powerhouse
The Canon EOS C70 is a compact, feature-packed cinema camera offering 4K recording with a Super 35mm DGO sensor. With an RF mount, Dual Pixel AF, and professional-grade connectivity, it's an ideal choice for filmmakers looking to capture high-quality footage in a portable form factor. Perfect for various productions, from documentaries to corporate shoots, the C70 bridges the gap between cinema cameras and compact form while maintaining professional standards.
RØDE Unveils the RØDECaster Video: All-in-One Console for Video and Audio Production
RØDE introduces the RØDECaster Video, a groundbreaking all-in-one production console that integrates video switching and professional audio capabilities, ideal for content creators, streamers, and video podcasters.
Blackmagic Design Introduces the Blackmagic PYXIS Monitor: A Versatile HDR Touchscreen for Cinematic Camera Control
The new Blackmagic PYXIS Monitor offers a 5" HDR touchscreen, full camera control, and multiple mounting options for ultimate flexibility with Blackmagic PYXIS and URSA Cine cameras. Available soon.
Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!
Canon unveils three new lenses: The Canon RF 24-105mm F2.8L USM Z, the Canon 200-800mm F6.3-9 IS USM, and the Canon RF-S 10-18mm F4.5-6.3 IS STM to further bolster their range of incredible lenses
As a keen Amateur chef with a very deliberate capital A, shooting food and cookery seemed an obvious next step on my photographic adventure, as well as the chance to dabble with a little video too.
The second in a series of articles investigating the history of the leading lights in our industry, this week we take a detailed look at Sony. From humble beginnings fixing radios in a department store, to one of the most innovative and successful manufacturers of cameras in the world.
Regular hirer Jonny Gios recently returned from Iceland and was kind enough to provide some of his best shots along with a few words about his trip. There are some absolutely stunning images here, so cosy up with a coffee and join us as we enjoy the best that Iceland has to offer.
Following a successful showing at the Espacio Gallery in London last week, regular hirer Vitor Lopes was kind enough to send us some shots from his Surfskate and surfing portrait photography exhibition.
Surfskate and Surfing Exhibition - An interview with Vitor Lopes
When regular hirer Vitor Lopes got in touch to tell us about his latest portrait photography exhibition in London highlighting the Surfskate movement there, we jumped at the chance for an interview.
At time of writing, NASA’s Curiosity Rover has been exploring the surface of Mars for 3841 days – over 10 years. This is an incredible achievement when you consider the difficulties in even getting the Rover there
Sunday Read: Live Music Photography – Aaron Law Shoots The Cure
Aaron is a photographer that excels at a variety of genres – everything from street and landscapes to live music. Following an unfortunate incident in Paris, he was left without a lens for an upcoming project, with very little time to obtain one!
In an era where home streaming productions are vying for position alongside theatrical releases, and nominees are chosen from a wide variety of countries, there is a diverse selection to enjoy this year.
Sunday Read: Travel Photography – Tips for Beginners
Are you about to embark on an exciting trip? Be it local or somewhere far flung, travel photography can be incredibly inspiring. You get to combine two wonderful pastimes all whilst absorbing the native cultures.
Sunday Read - The artists behind influential British album covers
If you think about it, one of the most accessible places the general public is exposed to art is album covers. Whether you have any interest in photography or not, it’s highly likely you’re listening to something.
Sunday Read: Phone Photography… Megapixels Don’t Mean Everything
With most phones now claiming to offer monumental megapixel counts, you may wonder why many people are happy to shell out for a mirrorless or DSLR system. ‘Proper’ camera sceptics will no doubt argue that a phone is always with you and has a much more pocket-friendly form factor, and while this is true, there are sacrifices to make in return for convenience.