Sony launches a1 II and FE 28-70mm F2 GM lens

After months of speculation, Sony has today launched a successor to its flagship camera, the a1. The Sony a1 was revealed at Sony's Creative Space in New York via livestream on Tuesday 19th November, and promises multiple improvements over its predecessor. Alongside this announcement, Sony also unveiled a brand new lens, the Sony FE 28-70mm F2 GM.

The new body

The Sony a1 II emerges as a formidable upgrade to its predecessor, enhancing its appeal to professional hybrid image-makers with a suite of advanced features. At the core of these improvements is the new AI Processing Unit, which significantly enhances the camera's autofocus capabilities, subject detection, and tracking accuracy. This advancement allows photographers to capture moving subjects with unprecedented precision and speed.

The addition of Pre-Capture and Speed Boost functions further caters to action photographers, enabling seamless burst-style shooting ideal for dynamic sports and wildlife scenarios. A notable improvement is the 8.5-stop In-Body Image Stabilization (IBIS), offering three additional stops over the original model, enabling handheld shooting in lower light conditions and with slower shutter speeds.

Video creators benefit from enhancements like the Dynamic Active Mode Stabilizer and true 24.00 frame rate, elevating the camera's videography prowess. The a1 II's body design borrows from the a9 III, offering superior ergonomics, enhanced weather-sealing, and compatibility with the latest accessories, ensuring a more comfortable and versatile shooting experience.

Overall, the a1 II stands as a powerhouse for both photography and videography, meeting the evolving demands of today's content creators.

The new lens

The Sony FE 28-70mm f/2 GM lens represents a significant advancement in standard zoom technology, catering to photographers and filmmakers who demand speed and versatility in a single package. With its pioneering constant f/2 maximum aperture, this lens stands out by offering faster performance than the typical f/2.8 options, making it an ideal choice for low-light conditions and achieving beautiful depth of field effects.

Covering the essential wide-angle to portrait-length focal range, it serves as an attractive alternative for those looking to consolidate their gear without compromising on quality or speed. Additionally, the lens features remarkably fast autofocus, enhancing its appeal for both still photography and video applications. As Sony's first GM zoom of its kind, the FE 28-70mm f/2 GM is a well-balanced, high-performance tool designed to meet diverse creative needs.

Who is the Sony a1 II for?

The Sony a1 II is a highly advanced camera that would benefit a wide range of users, particularly professional photographers and videographers who demand top-tier performance and versatility. With its impressive 50.1-megapixel sensor, fast autofocus system, and the ability to shoot 8K video, it is ideal for those in fields such as wildlife photography, sports, and high-end commercial work.

Photographers who require high resolution and exceptional image quality for large prints or detailed imagery will also find the A1 II advantageous. Additionally, content creators who need reliable, cutting-edge technology to produce high-quality video content will appreciate its capabilities, making it a valuable investment for professionals who want to push the boundaries of their creative work.

Join the Sony a1 II waiting list today to be first in line to hire this exciting new product as soon as it arrives here at Hireacamera!

Join the Sony FE 28-70mm F2 GM waiting list here to be first to rent this spectacular new lens.