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Now Available - Sony a1 II and Sony FE 28-70mm F2 GM

16 December 2024

 

General News
Alex Parker

 

Brand new flagship camera, the Sony a1 II, plus the new Sony FE 28-70mm F2 GM, now available at Hireacamera

We're delighted to now stock the brand new flagship camera from Sony, the Sony a1 II, along with Sony's brand new telephoto launched alongside this new camera, the Sony FE 28-70mm F2 GM.

The Sony a1 II represents a significant leap forward for professional hybrid image-makers, blending cutting-edge technology with thoughtful design updates. Central to its advancements is the AI Processing Unit, which revolutionizes autofocus by improving subject detection and tracking precision. This enables photographers to capture fast-moving subjects with unmatched accuracy and speed.

For action photographers, the Pre-Capture and Speed Boost functions facilitate smooth burst shooting, perfect for capturing dynamic sports and wildlife scenes. The 8.5-stop In-Body Image Stabilization adds three extra stops compared to its predecessor, allowing for handheld shooting in challenging lighting conditions and with slower shutter speeds. Video creators will appreciate the enhancements like the Dynamic Active Mode Stabilizer and true 24.00 frame rate, which elevate the camera’s videography capabilities.

With a design inspired by the a9 III, the a1 II offers improved ergonomics, enhanced weather sealing, and compatibility with the latest accessories, ensuring a comfortable and adaptable user experience.

In essence, the a1 II is a formidable tool, adeptly meeting the diverse needs of contemporary photographers and videographers.

 

The new lens

The Sony FE 28-70mm f/2 GM lens is a groundbreaking addition to the world of photography and filmmaking, offering a blend of speed, versatility, and high performance in a single package. With its constant f/2 maximum aperture, this lens outshines typical f/2.8 options, providing exceptional low-light performance and the ability to create stunning depth of field effects.

Covering a versatile focal range from wide-angle to portrait-length, it serves as a compelling option for those who wish to streamline their gear without sacrificing quality or speed. Its fast autofocus system further enhances its functionality, making it equally adept at capturing both stills and video.

As the first GM zoom of its kind from Sony, the FE 28-70mm f/2 GM is a well-balanced lens that caters to the diverse creative needs of modern photographers and filmmakers.

The Sony a1 II is available to hire NOW 

The Sony FE 28-70mm F2 GM is also now available for hire