Fujifilm unveils GFX100RF

Fujifilm has today announced its brand new camera, the Fujifilm GFX100RF. Offering medium format shooting in a compact form factor, this camera takes one of the most powerful systems in the business and makes it lighter and easier to hand-hold.

The FUJIFILM GFX100RF represents a remarkable fusion of advanced technology and classic design, offering photographers an extraordinary tool for capturing stunning images. Its compact rangefinder-style body houses a 102-megapixel GFX sensor, significantly larger than typical full-frame sensors, which enhances image quality by delivering exceptional resolution, color accuracy, and dynamic range. This is coupled with the X-Processor 5, which leverages AI-assisted subject tracking for fast and precise autofocus, ensuring that every shot is sharp and well-defined. The camera's 16-bit files and low base ISO of 80 further reduce noise, making it ideal for capturing fine details in a variety of lighting conditions. The GFX100RF's combination of cutting-edge specifications and intuitive controls makes it the ultimate everyday companion for photographers who demand both performance and portability.

The GFX100RF is a remarkable addition to the world of photography, offering an exceptional blend of portability and performance. Weighing only 735 grams, it stands as the lightest camera in the GFX System, ideal for photographers who need a reliable everyday carry. Its classic rangefinder design is not only aesthetically pleasing but also functional, featuring milled aluminum dials and a 5.76 million dot electronic viewfinder (EVF) for high-resolution image preview. The camera excels in various environments thanks to its dust and weather resistance, especially when paired with the included lens hood and filter. The 35mm fixed lens, equivalent to a 28mm focal length in full-frame terms, makes it perfect for capturing the essence of street life, landscapes, and architecture. Furthermore, the digital teleconverter expands its versatility, providing access to 36mm, 50mm, and 63mm focal lengths. To enhance creative possibilities, the built-in neutral density (ND) filter offers four stops of exposure reduction, allowing photographers to achieve wide apertures or slow shutter speeds even in bright conditions.

The GFX100RF represents a significant advancement in digital photography with its innovative Aspect Ratio dial, which provides photographers with instant access to nine distinct image formats. This feature pays homage to iconic Fujifilm large format film cameras, offering formats such as the 1:1 ratio from the FUJICA Six, the 4:3 ratio reminiscent of the FUJIFILM GX680, and the panoramic 65:24 ratio from the classic FUJIFILM TX-1. Enhancing its appeal to enthusiasts of film photography, the GFX100RF includes all 20 FUJIFILM Film Simulation modes. These modes allow photographers to produce images with a rich, film-like quality directly from the camera, bridging the gap between digital convenience and the nostalgic allure of analogue photography. This combination of innovative technology and classic influence makes the GFX100RF a versatile tool for both professional and amateur photographers.

Hireacamera will have the Fujifilm GFX100RF the moment it is available, so head over to our product pages and JOIN THE WAITING LIST FOR THE BLACK or SILVER models to be first to try this magnificent new bit of kit!