Canon announces four new RF Lenses

Canon's latest lens announcements introduce exciting options for both traditional and emerging visual storytellers. The new RF L series lenses, including the RF 24mm F1.4 L VCM and RF 50mm F1.4 L VCM, are set to delight photographers and videographers with their wide apertures and compact designs, ideal for capturing stunning images and videos in low-light conditions.

Designed for versatility, these lenses integrate seamlessly with Canon's ecosystem, offering features like fast autofocus and customizable controls, making them perfect for documentary filmmakers and journalists.

Meanwhile, the RF 70-200 F2.8 L IS USM Z continues the legacy of the classic zoom range, providing exceptional image quality with features like enhanced image stabilization and dust-resistant construction, appealing to professionals in sports, nature, and fashion photography.

Additionally, Canon's RF-S 7.8mm F4 STM DUAL lens pioneers affordability in VR and 3D content creation, compatible with the Canon EOS R7 camera. This lens aims to democratize access to immersive storytelling, offering a simple workflow for new creators entering the VR space.

These lenses, available for hire from November, showcase Canon's commitment to innovation across diverse photographic and videographic landscapes.