10 September 2024

Discover Nikon's NIKKOR Z 50mm f/1.4, a lightweight, fast prime lens for the Nikon Z system. With an f/1.4 aperture, it's perfect for portraits, landscapes, and video, offering stunning bokeh and sharpness.

09 September 2024

Introducing the Canon EOS C80, a compact yet powerful 6K full-frame cinema camera designed to meet the needs of today’s filmmakers.

05 September 2024

SIGMA has raised the bar once again with the launch of its new 28-105mm F2.8 DG DN | Art lens, offering photographers and videographers a versatile and portable solution for full-frame mirrorless systems.

05 September 2024

SIGMA Corporation is pleased to announce the launch of the SIGMA 10-18mm F2.8 DC DN | Contemporary Lens for Canon RF Mount.

04 September 2024

Wednesday 4th September 2024: GoPro has announced two exciting new cameras: the flagship HERO13 Black and the ultra-compact HERO.

28 August 2024

Sony Unveils the FE 85mm F1.4 GM II: The Ultimate Lens for Stunning Bokeh and High Resolution

08 August 2024

17 July 2024

Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!

21 June 2024

It's that time of the year again! We've once again been shortisted for the award of Best Hire Company at the Pro Moviemaker Gear of the Year Awards.

21 March 2024

Yes, we know, we always do this, but that doesn't make it any less worth shouting about! At Hireacamera, Sundays and Bank Holidays are always free, so when a Bank Holiday weekend comes around you'll always get a great deal.