08 October 2024

The Sony a7S III offers unparalleled low-light performance and 4K video recording at up to 120fps, making it an ideal choice for filmmakers and content creators. With advanced real-time autofocus, dual card slots, and a compact, lightweight design, this camera delivers exceptional cinematic quality. Find out more about the camera in our Product Spotlight.

03 October 2024

The Canon EOS C70 is a compact, feature-packed cinema camera offering 4K recording with a Super 35mm DGO sensor. With an RF mount, Dual Pixel AF, and professional-grade connectivity, it's an ideal choice for filmmakers looking to capture high-quality footage in a portable form factor. Perfect for various productions, from documentaries to corporate shoots, the C70 bridges the gap between cinema cameras and compact form while maintaining professional standards.

01 October 2024

Discover the versatile SIGMA 28-105mm F2.8 DG DN | Art lens now available for rental at Hireacamera. Perfect for photographers and videographers, this high-performance lens offers exceptional clarity and portability. Hire it today and capture stunning shots!

01 October 2024

25 September 2024

The new Sony FE 85mm F1.4 GM II lens is in stock and ready to hire! Experience stunning bokeh, high-resolution imagery, and fast autofocus in a compact, lightweight design.

24 September 2024

RØDE introduces the RØDECaster Video, a groundbreaking all-in-one production console that integrates video switching and professional audio capabilities, ideal for content creators, streamers, and video podcasters.

17 September 2024

Fujifilm is revolutionizing the medium format camera market with the GFX100S II, making high-end photography more accessible. This latest model boasts a giant sensor that delivers exceptional image quality and detail, rivaling far more expensive systems.

15 September 2024

We're delighted to announce that we are once again on the shortlist at the Photography News Awards. These awards are voted exclusively by customers like you, and we always feel that makes them more important than general industry gongs!

12 September 2024

The new Blackmagic PYXIS Monitor offers a 5" HDR touchscreen, full camera control, and multiple mounting options for ultimate flexibility with Blackmagic PYXIS and URSA Cine cameras. Available soon.

12 September 2024

Discover Canon’s RF 28-70mm F2.8 IS STM lens, offering a fast aperture, stunning image quality, and 5.5-stop image stabilization in a lightweight, portable design. Perfect for portraits, travel, and low-light photography.